Blurb

Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management, from embracing and accepting failure to the real truth about learning empathy. This is a book to be listened to, and repeated, a book whose lines you will take note of and think about again and again, a book you will give your family and friends and strangers. Ankur hopes for this book to become the most gifted book ever!

Review

Every year, I make it a point to read one or two books like this—short, punchy collections of life lessons, told from someone’s real experiences. They’re rarely groundbreaking. And Do Epic Shit by Ankur Warikoo doesn’t pretend to be. In fact, he opens the book by saying as much: this isn’t new. It’s not meant to be.

It is a timely reminder. A refresh button. Motivation nourishment.

The structure of the book reflects that. It’s broken into multiple sections: failures, habits, awareness, money, and relationships. Each chapter is short and digestible, more like a well-curated Twitter thread than a traditional narrative. You can pick it up, read a few pages, and sit with it.

The early chapters recap Warikoo’s own failures—not in a self-indulgent way, but as proof that the process matters more than the result. He makes a strong case for simply showing up. One line that stuck with me: “The pro is just the amateur who showed up every day and chose discipline over excuses.” That one’s belongs on a whiteboard in my garage gym.

Another section asks: “If you say you have five years of experience, do you actually mean you have one year of experience repeated five times?” It’s the kind of question that punches you in the gut a little, especially if you pride yourself on steady progress. It challenges you to audit your routine—and your growth.

The third act of the book—the section on relationships—is where Warikoo shines most. It’s honest, vulnerable, and filled with practical insights. He doesn’t try to sell you a perfect life. He talks about boundaries, presence, and the value of choosing people who choose you. No fluff. Just real talk.

Another idea I appreciated: “There is temporary discomfort in doing the unconventional. There is permanent discomfort in living as a template.” That’s something I think about a lot—how easy it is to default to what’s expected and how hard it is to carve out your own path. But once you’ve tasted that freedom, there’s no going back.

So no, this isn’t a book full of hot takes or cutting-edge psychology. And that’s exactly the point. Do Epic Shit is a reminder of the universal truths we already know but tend to forget. It’s not trying to impress you—it’s trying to serve you.

And sometimes, that’s exactly the kind of book I need.

3 of 5 stars.